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5 Cool Ways to Use Hootsuite

Hootsuite is a handy small business development tool that allows users to monitor multiple social media feeds using a single, simple dashboard. Small business owners who are looking for ways to market...

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Using Every Resource (Not just SEO) to Attract Website Traffic

Are you taking advantage of every opportunity to draw visitors to your site, keep them there as long as possible, and bring them back again and again? If your digital marketing efforts are focused...

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Planes, Trains, and Social Media: How Travel-Related Social Media Can Enhance...

It’s that time of year again for travel brands. With spring in bloom and summer fast approaching, vacation season is upon us. While travelers escape the daily grind, tech-driven devices—like...

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Blog, Tweet, and Pin: Using Social Media to Enhance Your Business

Is your business utilizing the latest social media platforms? If not, plugin and join the current social media cycle—soon. Here’s the truth: traditional business just doesn’t cut it anymore. Since its...

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From Hoodie Wearing Geek to Billionaire – The Zuckerberg Method of Using...

Every business, small or not, has watched Facebook’s IPO with envy and awe. If a college kid tinkering with social media can build a business worth nearly $4 billion, then how hard can it be? If your...

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Take the Time to Learn Timeline, Your Brand’s Free Best Friend

In the two months since Facebook switched businesses from Fan Page to Timeline, has your brand made the most of this innovation in social media?  If not, don’t despair.  While there is a lot of initial...

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How to Engage with Your Fans Using Social Media

Most small businesses realize that engaging with fans via social media is crucial.  In order to do this, you have to create the best content to represent our brand.  Two tips to remember are: Maintain...

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Demystifying the New Facebook Scheduling Feature

Ah, social media. There’s always something new. In this case, it’s the latest Facebook update where page administrators can schedule posts in advance. Unfortunately, there are annoying flaws in the...

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Give a Boost to Your Inbound Marketing Strategy with Social Media

Inbound marketing is a fluid, constantly changing beast. It is successful when your customers spread your brand for you. If you are finding that your business is struggling with its inbound marketing...

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Boost Your SEO Strategy with Social Media

Social media sometimes gets this funny stigma when it comes to inbound marketing. Often times, businesses see it as a fun little add-on and not as something that is going to help them to drive their...

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